When Stock Footage Roamed the Earth

“Why, if I had half the chance, I could make an entire movie using this stock footage!” exclaims Johnny Depp as the title character in the 1994 film Ed Wood as he examines film clips of explosions, military maneuvers, and stampeding buffalo.  Although Wood never went quite that far, later filmmakers would take up that challenge, and the scene illustrates just how much movies in the black-and-white era depended on footage of stunts, special effects, and locations culled from other sources in the studios’ extensive libraries to cut costs.  (Even into the 1970s and ‘80s it wasn’t uncommon for low-budget directors to build films and TV episodes around footage of car crashes and stunts, matching the actors’ clothes to the pre-existing clips.) As a kid in the 1980s, I was indirectly exposed to a great deal of older movies and television by the flood of repurposed stock footage on TV at that time.

Certainly it was more common to find old movies, shorts, and black-and-white shows on television as part of cheap daytime syndication packages (I watched Leave it to Beaver, I Love Lucy, and The Little Rascals after school—can you imagine that today?) and the “late late show.”  Sunday afternoon was reserved for the “Creature Feature,” a phrase that in my naiveté I thought the local station managers had come up with themselves.  Creative editing into new formats such as music videos, commercials, and interstitials was just the next step for this material, much of which, before the explosion of cable channels and the revival of TV shows on DVD, was considered nearly worthless.

An appetite for old film clips excerpted from their context began to develop in the 1970s with the emergence of full-length “docutainment.”  The pioneer of the nostalgic clip movie was That’s Entertainment!, a celebratory look at movie musicals made in 1974 to commemorate Metro-Goldwyn-Mayer’s fiftieth anniversary.  In addition to editing together highlights from both classic and obscure MGM musicals, That’s Entertainment! brought together a large number of the stars from Hollywood’s Golden Age to talk about their experiences filming such classics as Singin’ in the Rain and reminisce about the good old days.  (A recurring theme of both the film and its marketing was that this would be the last time so many stars would be gathered in one place—although there would be two sequels—and even the trailer emphasizes its escapist quality in the Watergate era, ending its ballyhoo with a hilariously downbeat “That’s Entertainment! Boy! Do we need it now.” Ah, the 1970s.)

That’s Entertainment! is a film that I’ve returned to several times over the years, but 1982’s It Came from Hollywood was more my speed at the time: comics Dan Aykroyd, John Candy, Gilda Radner, and Cheech and Chong introduced clips from dozens of science fiction, horror, and cult movies, ranging from cheap B movies and serials to the monster classics of the 1950s and focusing on such niche categories as drug panic, juvenile delinquency, and even musicals.  In addition to the skits setting up each category (which also included “Monsters,” “Gorillas,” “The Brain,” and “Aliens,” among others), they offered a running commentary, often razzing the cheapness or tastelessness of the films in a manner that echoed the audience participation of The Rocky Horror Picture Show and the mockery of The Golden Turkey Awards (in fact, Golden Turkey winner Edward D. Wood, Jr. is the subject of his own segment in It Came from Hollywood, the only filmmaker so “honored”) and anticipated the format of Mystery Science Theater 3000.

It Came from Hollywood is doubly nostalgic for me now, hearkening back both to an era of drive-in double features and Saturday matinees I only experienced second-hand, and to the early 1980s heyday of the hip comedians (younger at the time of filming than I am now, and two of them sadly since passed away: seriously, did anyone in 1982 think that of all these comedians, Cheech Marin would have the strongest career in 2014?) I considered the height of cool back then.  Unlike That’s Entertainment!, It Came from Hollywood didn’t bother to name most of the films it excerpted (except in a long list during the end credits), lending a dissociative, dream-like quality to the proceedings (and often leaving me unable to place a particular image for years, until the internet made it easier to find such information, not to mention the films themselves).

Another film that must have had a considerable influence on me was 1977’s Gizmo!, produced and directed by Howard Smith, which, unlike my two previous examples, drew most of its footage from films that purported to be true (or were at least staged for publicity: mostly Depression-era newsreels, from the look of it).  Many of the clips are of gadgets and contraptions made to solve the petty problems of life—a dog-powered washing machine, a self-rocking cradle, and a spaghetti fork mounted on a hand-held drill so as to twirl automatically—in the truest Rube Goldberg spirit.  Gizmo! casts a wide net, however, including many examples of “self-invention” as well, people with strange talents or driven by obsession: human flies and high wire walkers, a “human camel” drinking gallons of water and washing it down with kerosene, feats of strength and endurance.

Obsession and invention come together in the numerous doomed-to-fail flying machines, each presentation inevitably preceded by the delusional inventor’s proclamation that “what we are about to see will change the world.”  The succession of disastrous ornithopters, “triphibians,” rocket planes, and bat-winged flying costumes fizzling, burning out, or simply tumbling off the ends of their take-off ramps was probably the inspiration for a similar passage in Airplane! (1980) in which former pilot Ted Striker suffers the most pathetically hilarious flashback in all of film.

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In fact, the Airplane! sequence is just one of many examples of footage that was insinuated into public consciousness through its reuse: while it may not have been the first film to revive them, Gizmo! contains many images that have become iconic, such as performer Frank “Cannonball” Richards being shot in the belly point blank by a cannon.  If they didn’t see Gizmo!, viewers in the 1980s might have seen this image in numerous other contexts such as commercials or music videos; it was ubiquitous enough that when The Simpsons parodied it in “Homerpalooza” they could assume that the majority of their audience would get the reference.

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As it happens, I did see Gizmo! several times: in addition to appearing on HBO (like both of the other films I’ve mentioned), it was a favorite of my middle school shop teacher, good old Mr. Lundquist (who would often joke that he couldn’t use a typewriter because he had lost his “typing finger” in a bandsaw accident—he was truly a shop teacher of the old school).  Whenever we had an inactive day (for whatever reason), Mr. Lundquist would pop Gizmo! into the VCR for us to watch, on the pretense that we might glean some insight into mechanical engineering from it: I must have seen the damned thing at least half a dozen times in school.

Although now mostly forgotten, Gizmo! (along with other docutainments) led to such programs as That’s Incredible! and Real People with their mix of weird talents, record-breaking attempts, and magazine-like pieces on strange subjects, kicking off a brief “reality TV” craze twenty years before Survivor.  In a more serious vein, the obsessed oddballs of Gizmo! are the forefathers of Errol Morris’ subjects in the similarly anthology-like Fast, Cheap & Out of Control.

It was on basic cable that stock footage became almost a medium in itself, continually reshaped and recombined by editors, filling in the cracks in programming and propping up commercial messages like the media equivalent of duct tape.  Rick Prelinger, collector and curator of countless educational and industrial films, was one source, financing his more serious preservation projects by supplying film clips to cable channels and other buyers.  Nickelodeon and the Comedy Channel frequently ran old shorts in the late 1980s when their own programming was thin on the ground. And it’s a cliché by now to complain that MTV no longer runs music videos, but what I really miss are the incredible variety of cult films and the kind of sponsored films that Prelinger specialized in: safety, hygiene, and civil defense films from the 1950s and ‘60s, presented uncut but ironically juxtaposed with the rest of the channel’s programming.

Black-and-white footage was especially felicitous for film collage: just as the low-budget filmmakers of the time had reused stunts to cut costs, counting on the consistency of the film stock to hide discrepancies, modern editors could draw on a vast body of film to assemble an original world from spare parts: in It Came from Hollywood, the invaders of Earth vs. the Flying Saucers could share the screen with the alien masterminds of Mars Needs Women and the ape-like Robot Monster could trade places with the gorilla from The Perils of Nyoka, making the visuals as archetypal and interchangeable as the storylines.  Later filmmakers could, and would, go much farther in assembling collages (the work of Craig Baldwin, for example, deserves a write-up of its own, to follow at a later time); the uniformity of black-and-white film bears comparison to the Victorian engravings that Max Ernst turned into the surreal graphic novel La Femme 100 Têtes, the consistency of the illustration style allowing for a greater suspension of disbelief than more typically disjunct visual collage.*

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In fact, my memory of the 1980s is so colored by the reuse of kaleidoscopic Busby Berkeley routines, death-defying stunts, and proto-steampunk flying machines set to new soundtracks, that they largely run together in my mind.  For example, I had completely forgotten that Gizmo! has a voiceover, yet the announcer talks over the clips almost continuously.  I wonder, too, how much effect this had on other members of my generation: I was beguiled by these hints of an older world, touched by both history and fantasy, and I eventually had the opportunity to dig deeper, to watch complete films.  But the emphasis on dippy inventions and quaint habits of the past might have equally fueled the perception that old movies (and even the world they represented) were uniformly corny, boring, and dumb—an attitude that can be hard to overcome.

Similarly, the use of editing to present only the highlights—a pattern that is already evident in That’s Entertainment!, but which would accelerate with each passing year—both artificially juices the excitement level and misrepresents the more leisurely pacing that was the norm in old films.  (That’s not to say that editors of the 1930s and ‘40s never used quick cutting—they did—but over the length of a feature intense and exciting passages were generally balanced with slower sequences.) From a modern perspective, one of the most interesting sequences in That’s Entertainment! edits together the numerous examples of Mickey Rooney and Judy Garland in the so-called “Backyard Musicals” series, saying “Let’s put on a show!” (or a dance band, or a rodeo) in rapid succession, a predecessor of the supercuts that now thrive on YouTube.

Perhaps like any fad, the use of stock footage on television began to fade; by 1994, Turner Classic Movies was on the air, providing a more respectable home for both feature films and ephemeral short features that could be presented original and uncut.  Likewise, many of the original sources from which features like Gizmo! drew are available online now and can be easily seen; it isn’t as necessary for them to be edited together for general viewers.  What is needed is context, and curators like TCM or Criterion are able to provide that.  With the availability of this footage has come easy-to-use editing software, so that anyone can create the kind of collage that was once trendy on television.  As for the low-budget producers, they are now more likely to lean on the crutch of CGI for their features, which may not be any more believable than stock car crashes or explosions, but can be quickly produced and can be tailored to their specific needs.  And MTV?  Well, everyone knows they don’t show videos any more, anyway.

* In this connection, the most intriguing example of this from the 1980s is Tom Schiller’s 1984 film Nothing Lasts Forever, a black-and-white homage to Golden Age Hollywood that uses stock footage to lend authenticity to the trippy journey of a young would-be artist.  More popular was Carl Reiner’s Dead Men Don’t Wear Plaid (1982), a film noir parody in which Steve Martin played the detective, interacting with characters from classic movies through the magic of intercutting.

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